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Interface between technology and market

• End customers are more interested in simplicity and functionality rather than complexity. Invariably technology offers "mysterious" and "complex" sollutions.
• Our client is a micro payment mechanism. The prevailing offerings while functional, sought to remove the tediousness out of the transaction. We expanded the scope of the offerings to include more contemporary services that would ignite the imagination of the consumer on the capability of the micro payment mechanism.
• Our client is an indigenous manufacturer of a palmtop computer. The product with its multifunctional capability targeted far too many audiences, whose ever increasing demand on the palmtop could never be fulfilled. Our task was to reorient the positioning and come up with a creative means of rapidly building the brand, based on slected functionality.