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A keen understanding of the Indian consumer market

• Our clients bank on us for our assessment of the competition and how successful they are in the marketplace. Our years of exposure to the Indian market, enables us quickly assess as to which products are likely to succeed in the marketplace and which are going to be challenges.
• Our client is a multinational food major, who has entered the snack business in India. Our client relies on us to validate the marketing program that the internal team has drawn up and to independently report on its execution.
• Our client is a multinational company with a high focus on the food service business. Our task included the mapping of the purchase process and devising a strategy that included a range of "market driven" products that were outside the portfolio of the clients' offerings.
• Our client is a Non Resident Indian keen to carry an Indian fast food into the US market. Our task included, the identification of the product range, the branding, the offering and a complete turnkey upto opening of the first restaurant, including the city and location identification, interiors and offerings. Our client arrived in India 3 months after launch to take over the day to day running.